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The common saying “do not judge a book by its cover” has taken its popularity and use for years now. Though the metaphor has been widely used since, I still found some truth in “judging a book by its cover”. Yes, I might be wrong but it also doesn’t necessarily mean I’m not right. Yes, the saying does apply to almost anything in this world but in marketing it could prove to be different. Product advertising comes not only having a quality product but also having an appealing folding boxes with it. After all, the first step would undeniably start from the outside.

Marketing strategies have involved different aspects now a day. It has also taken advantage of the cyber world. But all still boils down to one aspect: fundamentals. Although the product is still of importance because it is what is being sold here but there are still some ingredients that proves to be vital marketing. One of it would be its folding box. Like in Christmas, you’d give a kid two presents. One perfectly wrapped and the other one wrapped with mediocrity. In almost all instances, the kid does prefer the more appealing one.  People tend to notice lovely outlines or even faces. Didn’t you notice? We usually turn our heads if we’d see someone cute or pretty. Just like in marketing, consumers or customers are more attracted to products having well thought out and more packaged products than others that have a so-so folding. Well, as for most cases that is.

What we want here is for the folding box to be attractive. Now first of all we want attractive colours and not the dull ones. Also the shape and size of the package does matter too. Having a form different from the usual could very well be a head turner.  Having bold and distinct fonts imprinted in the package could entice interest in consumers. A folding with relevance to what season we are having could be a hit. For example, it was Christmas, having a Christmas edition folding would be interesting. But yes, it could also prove to be costly. And lastly, we all know people would really like to take advantage of almost anything. Therefore it would be useful if we would put an interesting tag line with it. Tags like positive feedbacks from well known critiques or personas would do it. But above all what is important is not by overdoing anything. We all know that too much of everything is bad. Simplicity is still the key. We offer cheap packaging boxes printing services in UK.

We want our products to get a boost especially during holidays. It still goes back to the basics. By having a perfect folding, it could very well get the job done. Do it smart and do it right. Cost efficient and likewise making your marketing strategy a winner. Get cheapest printing services UK from PrintingGood.

If you need any type of help please Contact Us or simply fill up the Custom Quote form. You can even request a Free Call Me Back or simply give us a call on 0208 150 3165.

 

 

 

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